We are thrilled to announce a major milestone for our organization and our state’s cannabis industry. After six months of thoughtful discussions and careful planning, the boards of directors for Colorado Leads and the Marijuana Industry Group (MIG) have voted unanimously to merge our organizations and move forward together as a powerful, unified voice for Colorado’s cannabis industry.

The new organization will be called Colorado Leads: The Marijuana Industry Group, reflecting our shared commitment to lead and advocate for the entire Colorado cannabis sector and advance the business of cannabis in Colorado. This merger represents a pivotal moment as we prepare to navigate the critical 2025 legislative session and beyond.

We are delighted to share that the leadership structure of our combined organization will include members from both legacy organizations, ensuring diverse perspectives and continuity in our advocacy efforts. Current MIG Board Member Bruce Nassau will serve as Chair of the new Board of Directors, and current Colorado Leads Board President Chuck Smith will take on the role of CEO. Truman Bradley, the current Executive Director of MIG, will serve as Chief of Staff and will oversee the transition and integration of the merger. Core team members from both organizations, including our trusted lobbyists from both organizations as well as Mason Tvert and the rest of the Strategies 64 team will remain onboard to provide uninterrupted service and continue to support all of our combined members.

To celebrate this new chapter, we are planning our holiday party in January to welcome the new year and mark the beginning of our journey as a united organization. Stay tuned for more details!

We are excited about the opportunities this merger brings to strengthen our advocacy, enhance our member services, and solidify Colorado’s cannabis industry as a national leader. Thank you for being a vital part of this community—your support is key to our continued success.

We will be in touch with more information in coming weeks, as well as releasing a more formal press announcement. In the meantime, please do not hesitate to reach out if you have any questions or feedback.

Here’s to a bright and unified future for Colorado’s cannabis industry!