News

New Polling Finds State Voters Are Pleased With Legalization and the Economic Impact of the Legal Marijuana Industry

It has been more than a decade since Colorado legalized marijuana for adults, and new polling finds most voters continue to support legalization and recognize the economic benefits of the state’s legal marijuana industry.

A statewide survey of 698 registered Colorado voters was conducted April 8–9 by Public Policy Polling.

It found seven out of 10 (71%) voters think marijuana should be a legal product for adults, similar to alcohol, and fewer than one in four (23%) think it should be illegal. These results appear to be in line with the Colorado Polling Institute’s March 2024 Statewide Poll, which found two out of three voters (67%) see the passage of Amendment 64, which allowed the regulation, sale, and taxing of marijuana, as a good thing.

The April PPP survey also found most voters (56%) believe Colorado’s regulated marijuana industry has had a positive impact on the state economy. Specifically:

  • Five out of eight (63%) think the tax revenue generated by marijuana sales has been important for the state. Earlier this month, the Colorado Department of Revenue reported it has collected more than $2.68 billion in marijuana tax and fee revenue since legal adult sales began in January 2014.
  • One in five Colorado voters (21%) said they have friends, family members, or acquaintances who work either directly for a marijuana business or for a non-marijuana business that provides products or services that are used by marijuana businesses. Colorado has nearly 23,400 full-time equivalent cannabis jobs, according to an annual jobs report released this month by Colorado-based marijuana staffing company Vangst.

The PPP survey also asked voters for their opinions on the laws and policies regulating marijuana sales and production, finding 70% think they should be no stricter than those regulating alcohol. The Colorado Legislature is currently considering a bill (SB24-76) aimed at streamlining marijuana regulations in the state.

Statement from Chuck Smith, president of the board of directors for Colorado Leads:

“Support for legalization in Colorado has grown significantly since voters made the decision to end prohibition and start regulating marijuana for adult use. We now have more than a decade of experience that shows legalizing and regulating marijuana works. Colorado’s experience has also proven that many legalization opponents’ fears were unfounded. It should come as little surprise that there is now far less opposition to legalization.

“The past couple years have been challenging for the regulated cannabis industry, so it is heartening to see most voters recognize its significant economic contribution to Colorado.  The state lost several thousand cannabis jobs since last year, but it is still creating countless opportunities for Colorado workers and businesses. Marijuana tax revenue has far exceeded original expectations, and to date it has generated more than $2.6 billion for everything from school construction projects to mental health services.

“Colorado has been a leader on cannabis policy for over a decade. More than ever before, Coloradans want marijuana to be regulated like alcohol. As public attitudes continue to evolve, it is critical that our laws and policies evolve, as well, so our state can remain at the forefront of this emerging global industry.”

Community Service Opportunity: Brothers Redevelopment Paint-A-Thon

Join Colorado Leads board member company Native Roots for the Brothers Redevelopment Paint-A-Thon, an event that has become one of the state’s largest volunteer events serving older adults. Created in 1978, the Paint-A-Thon is a free service for older adults or disabled homeowners who need their homes painted but cannot afford a commercial paint job.

Volunteer teams are essential to the event’s success, donating their time and energy to paint the homes of deserving older adults. You can help continue the tradition by recruiting a team of 10-25 people and signing up to paint a home any day from now through September.
September.

On every Paint-A-Thon project, Brothers Redevelopment staff ensures homeowners meet age and income guidelines, screen the property for need and size of project, work with homeowners to determine their color choices, carry out all EPA regulations that pertain to lead-based paint. Brothers’ staff also will promote the project to local media outlets. After the project is complete, Brothers staff will inspect the house and pick up any unused supplies.

How It Works

A volunteer team leader takes ownership of the project in cooperation with Brothers Redevelopment staff. Other volunteers just need to arrive and participate on an exterior painting project.  Brothers’ staff are First Aid, CPR, and EPA Certified and will provide all painting tools, supplies, and materials including paint, ladders, rollers, brushes, and caulk, as well as direct the team’s work for the day.

Team leaders:

  • Recruit a team of volunteers.
  • Communicate with team on location of project and meeting time on the paint day.
  • Contact the older adult whose home you will paint (introduce yourself and confirm date and
    time of project).
  • Agree to finish painting the house, including final cleanup.
  • Publicize your team’s efforts (e.g., in your company newsletter).

To complete a volunteer form and organize your Paint-A-Thon event, contact Jason Stutzman, jasons@brothersredevelopment.org. See the volunteer registration form for more details.

Take Action: Urge JBC to Fund MED with Marijuana Tax Revenue to Prevent Fee Increases on Businesses

Colorado Leads is urging members of the Colorado cannabis industry to take action this week to help prevent additional marijuana licensing fee increases in Colorado.

Please take a minute to contact the members of the state Joint Budget Committee (JBC) and urge them to approve the Department of Revenue’s request for marijuana tax revenue to cover the current deficit in the MED’s budget. Without these funds, the MED may need to raise fees on marijuana businesses.

See below for more information and instructions on how you can help.

Read more

New Member Spotlight: Keef Brands

We are excited to welcome Keef Brands as the latest member of Colorado Leads!

Keef Brands was founded in Colorado in 2010. Since then, it has grown from a small Colorado cannabis-infused beverage company to a much-awarded brand, developing, manufacturing, and distributing cannabis and CBD-infused products across North America. Keef’s flagship manufacturing facility is based in Denver, and its products, which include multiple lines of popular beverage options, as well CO2-extracted oil for vape cartridges, are currently produced in more than 10 states, Puerto Rico, and Canada.

Colorado Leads member companies include a wide range of licensed cannabis operators and ancillary businesses, and we encourage any organization or individual who shares our vision and mission to consider joining. Visit the Membership section to learn more.

New Member Spotlight: Cheeba Chews

We are excited to welcome Cheeba Chews as the latest member of Colorado Leads!

Cheeba Chews is a Denver-based manufacturer of reliable, high-quality cannabis-infused edibles. Since its founding in 2009, the company has been committed to providing consumers with an industry leading, consistently potent, and discreet cannabis infused edible solution. Cheeba Chews’ large variety of products are thoughtfully created and carefully infused, utilizing independent lab testing, to serve a wide range of patients, from those looking for CBD for non-psychoactive relief, to those who require high concentrations of THC.

Colorado Leads member companies include a wide range of licensed cannabis operators and ancillary businesses, and we encourage any organization or individual who shares our vision and mission to consider joining. Visit the Membership section to learn more.

New Member Spotlight: Apothecary Farms

We are excited to welcome Apothecary Farms to Colorado Leads as a new member of Colorado Leads!

Since 2015, Apothecary Farms has been one of Colorado’s premier cannabis dispensaries, offering both medical and recreational cannabis in extract and flower form. It has physical cannabis stores in Colorado (Denver, Colorado Springs, and Pueblo), as well as multiple locations in Oklahoma.  Apothecary Farms is committed to serving its customers, educating the community, and producing connoisseur quality extracts (Apothecary Extracts), and it is proud to be Colorado’s first extract-focused cannabis dispensary.

Colorado Leads member companies include a wide range of licensed cannabis operators and ancillary businesses, and we encourage any organization or individual who shares our vision and mission to consider joining. Visit the Membership section to learn more.

New Member Spotlight: IDY Distributors

We are excited to welcome IDY Distributors to Colorado Leads as our latest social equity member!

IDY Distributors, a social equity owned company, is a leading distributor of regulated market cannabis products and a national fulfillment center for hemp-derived products. Since 2014, it has been providing quality and trusted transportation of products all across the state, ensuring all products its clients purchase and sell are 100% compliant. IDY takes the hassle and the risk out of buying wholesale product from third-party brokers, offering customize procurement and market analysis to help businesses grow.

Colorado Leads member companies include a wide range of licensed cannabis operators and ancillary businesses, and we encourage any organization or individual who shares our vision and mission to consider joining. Visit the Membership section to learn more.

New Member Spotlight: DŌSD Edibles

We are excited to welcome DŌSD Edibles to Colorado Leads!

DŌSD Edibles is a leading Colorado cannabis product manufacturer that combines nano-molecular technology with high-quality ingredients to produce the ultimate edible experience. Its current product offerings include multiple award-winning Nano Bite gummies infused with water-soluble cannabinoids for increased bioavailability and a quicker onset compared to traditional edibles.

Colorado Leads member companies include a wide range of licensed cannabis operators and ancillary businesses, and we encourage any organization or individual who shares our vision and mission to consider joining. Visit the Membership section to learn more.

New Member Spotlight: AlphaRoot

We are excited to welcome AlphaRoot to Colorado Leads!

AlphaRoot is a full-service insurance brokerage that focuses exclusively in the cannabis, hemp, CBD, holistic medicine and psychedelic industries. It works with companies across the entire supply chain, from seed to sale, as well as ancillary and capital providers. The AlphaRoot team is heavily invested in these industries, and its goal is to help companies scale to propel them forward.

Colorado Leads member companies include a wide range of licensed cannabis operators and ancillary businesses, and we encourage any organization or individual who shares our vision and mission to consider joining. Visit the Membership section to learn more.

Denver Marijuana Tax Revenue Exceeds Half a Billion Dollars

DENVER — According to news reports, data released this week by the city of Denver shows tax revenue from legal marijuana sales has generated more than half a billion dollars for the city since 2010. The news comes less than a couple weeks after the Colorado Department of Revenue announced state marijuana tax revenue has exceeded $2.5 billion.

From 2010 to August 2023, regulated cannabis businesses conducted about $5.7 billion in legal sales of adult-use and medical marijuana, producing $501,538,144 in local tax revenue. The revenue has been used to support affordable housing ($61.7 million), homelessness services ($30 million), education ($27 million), small business investment ($10 million), and opioid intervention ($4 million).

“Colorado’s cannabis industry has fulfilled legalization’s promise of substantial tax revenue for our state and local communities,” said Chuck Smith, president of the board of directors at Colorado Leads. “These businesses are not only generating revenue, but also creating jobs, utilizing the products and services of other local businesses, and making charitable contributions to a wide range of local causes.”

Earlier this month, Colorado Leads hosted a golf tournament that raised thousands of dollars for the Denver Assessment, Intake, and Diversion (AID) Center, a crucial connection point to comprehensive community and systems-based services for justice-involved individuals and others.

“While our economic impacts tend to grab the headlines, we are most proud of our industry’s commitment to regulatory compliance and enhancing public safety,” Smith said. “Regulated marijuana businesses ensure adults who choose to consume cannabis can purchase it safely and legally. They also take great care to prevent cannabis from being sold to minors.”

Late last week, the Colorado Department of Revenue’s Marijuana Enforcement Division announced the compliance rate for underage sales checks reached a record high 99% in 2022.