LEADership
Growing it Forward
Kaya Cannabis at Southwest Alternative Care is hoping to change the cannabis industry by making giving back a core of its business model.
Earlier this year the company committed to donate a percentage of every purchase to local organizations that are making a difference. Each month it chooses four partners, and customers can choose which of those groups they want their purchases to benefit.
Early partners have included Toys for Tots, Denver Homeless Outloud, The Wounded Warrior Project and Food Bank of the Rockies.
“Kaya’s commitment to community partnership and community giving mark a significant turning point for the cannabis industry as a whole,” says CEO Amanda Gonzalez. “We’re still a young industry and we have the opportunity to weave philanthropy and community partnership into the very fabric of who we are. I’m excited that Kaya is the first in the country to do this and I hope that we’re not the last. This is the one place in business where you hope that your competitors imitate you.”
