Colorado’s success in implementing a successful legal recreational marijuana industry is in part due to the commitment by small business owners to give back to their communities.

Native Roots, for instance, which has nearly two dozen medical and recreational dispensaries across the state, proved last year that being a strong corporate citizen is more than just a phrase on a wall. Its staff committed more than 450 hours of community service around the state, the company donated more than $15,750 to hurricane relief and workers participated in a variety of communities to plant trees, held clothing and food drives, and participated in neighborhood cleanups and voter registration drives.