Peter Barsoom, CEO of 1906
What do you/your company specialize in?
1906 is on a mission to bring cannabis back to the mainstream. Our unique and innovative line of edibles combines great taste, superior ingredients, and rapid-delivery formulations in a range of experiences that bring the benefits of cannabis and plant medicine to health-conscious adults for whom indulging has to compliment – not deter – a healthy lifestyle. Our lineup delivers unique experiences that promote sleep, energy, arousal, relaxation and a happy mood, all in safe and predictable formulations using single-strain organic cannabis.
What prompted you to enter the cannabis industry?
I got into the cannabis industry because my wife and I were enthusiasts of smoking flower, but we were concerned about the health impacts of smoking. Edibles didn’t seem like a viable alternative because they were too unpredictable, they tasted bad, and they had a lot of unhealthy ingredients. We also were fascinated by plant medicine from Ayurveda, Chinese medicine and other traditions, and then of course, cannabis is one of the most widely-used medicines in history. We saw a major opportunity in the market – to blend the functional benefits of plant medicine with the longstanding benefits of cannabis, and combine those in a healthy, delicious and safe edible. That’s how 1906 was born.
What do you consider to be your most significant business accomplishment?
I am most proud of the fact that 1906 is impacting people in pretty simple and yet profound ways. We are there for intimate and vulnerable moments in people’s lives–we’re there when they want to sleep, or have better sex, or relax after a hard day, and it’s such an honor to be able to help them in these moments. Part of what I’ve learned in this work is that so much of the American population is suffering around these issues. We want to give people permission to seek out a better experience–around sex or sleep or hanging out with their mate after the kids go to bed. We don’t have to suffer. We have lots of plant-based allies, and, as a company, we’re proud to bring them together in an accessible, safe, reliable product.
What do you consider to be your most significant business failure?
Our first packaging design was too big, white, and too subtle.
What is your next business goal?
We will be expanding operations for cannabis chocolates and other edibles to additional states in the next two years. We’re also branching out into new products including beverages and other form factors. This month, we will be introducing 1906 Drops in the Colorado market. People are desperate alternative remedies to the pharmaceuticals and over-the-counter drugs they’re taking. We set out to provide a plant-based alternative giving rise to a whole new category of products. 1906 Drops are pressed tablets (or pills) with the same plant medicines as our chocolates that are fast-acting, portable, zero calories and optimal remedies for health-conscious adults without the side effects of pharmaceuticals.
News
AWARDS!
/in Businesses, Members /by AdminMarijuana Business Daily’s announces its inaugural awards that include cultivator of the year, regional game changer and community impact. Not surprisingly, a number of Colorado Leads members are finalists.
Take a look! »
Colorado Leads Members: In their own words
/in Businesses, Members, People /by AdminWhat do you/your company specialize in?
1906 is on a mission to bring cannabis back to the mainstream. Our unique and innovative line of edibles combines great taste, superior ingredients, and rapid-delivery formulations in a range of experiences that bring the benefits of cannabis and plant medicine to health-conscious adults for whom indulging has to compliment – not deter – a healthy lifestyle. Our lineup delivers unique experiences that promote sleep, energy, arousal, relaxation and a happy mood, all in safe and predictable formulations using single-strain organic cannabis.
What prompted you to enter the cannabis industry?
I got into the cannabis industry because my wife and I were enthusiasts of smoking flower, but we were concerned about the health impacts of smoking. Edibles didn’t seem like a viable alternative because they were too unpredictable, they tasted bad, and they had a lot of unhealthy ingredients. We also were fascinated by plant medicine from Ayurveda, Chinese medicine and other traditions, and then of course, cannabis is one of the most widely-used medicines in history. We saw a major opportunity in the market – to blend the functional benefits of plant medicine with the longstanding benefits of cannabis, and combine those in a healthy, delicious and safe edible. That’s how 1906 was born.
What do you consider to be your most significant business accomplishment?
I am most proud of the fact that 1906 is impacting people in pretty simple and yet profound ways. We are there for intimate and vulnerable moments in people’s lives–we’re there when they want to sleep, or have better sex, or relax after a hard day, and it’s such an honor to be able to help them in these moments. Part of what I’ve learned in this work is that so much of the American population is suffering around these issues. We want to give people permission to seek out a better experience–around sex or sleep or hanging out with their mate after the kids go to bed. We don’t have to suffer. We have lots of plant-based allies, and, as a company, we’re proud to bring them together in an accessible, safe, reliable product.
What do you consider to be your most significant business failure?
Our first packaging design was too big, white, and too subtle.
What is your next business goal?
We will be expanding operations for cannabis chocolates and other edibles to additional states in the next two years. We’re also branching out into new products including beverages and other form factors. This month, we will be introducing 1906 Drops in the Colorado market. People are desperate alternative remedies to the pharmaceuticals and over-the-counter drugs they’re taking. We set out to provide a plant-based alternative giving rise to a whole new category of products. 1906 Drops are pressed tablets (or pills) with the same plant medicines as our chocolates that are fast-acting, portable, zero calories and optimal remedies for health-conscious adults without the side effects of pharmaceuticals.
Historic Vote!
/in Banking, Legislation /by AdminThe U.S. House of Representatives overwhelmingly passed a historic bill Wednesday providing legalized cannabis businesses access to banking services.
Colorado Congressman Ed Perlmutter, lead sponsor of the SAFE Banking Act, said:
It’s still an uphill climb in the U.S. Senate, but Senate Republicans may be softening. U.S. Sen. Marco Rubio, R-Fla., said Wednesday:
And the chairman of the Senate Banking Committee Mike Crapo, R-Idaho, has said he wants to advance banking legislation by the end of the year, although it may not be Perlmutter’s bill.
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Bipartisan Group of 21 AG’s Implore Congress to Act
Colorado Attorney General Phil Weiser and 20 other attorneys general signed a letter sent to congressional leaders on Monday, supporting the STATES Act, which would allow legal cannabis businesses to access banks, shield legal cannabis businesses from federal interference and deter criminal activity associated with a largely cash-only business.
“We are a bipartisan group of state and territorial attorneys general who share a strong interest in defending states’ rights, protecting public safety, improving our criminal justice systems, and regulating new industries appropriately,” the letter reads. “Legislation like the proposed STATES Act is simply meant to ensure that if a state or territory does choose to legalize some form of marijuana use – which at least 33 states and several territories have done – its residents are not subject to a confusing and dangerous regulatory limbo.”
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Another step towards
/in People /by AdminPhoto credit: Cannabis Trade Federation
Colorado Leads Board members last week were fortunate to meet with the Colorado Trade Federation’s Diversity, Equity & Inclusion Task Force, which was holding a retreat in Colorado. The group toured Dixie Brands, Native Roots and LivWell and met with Colorado Attorney General Phil Weiser.
The 26-member task force is made up of a diverse and experienced group of prominent national minority business and cannabis industry leaders focused on developing more diversity, equity and inclusion in the cannabis industry. The group is also creating benchmarks and goals to measure the industry’s progress and crafting policy proposals that may be used in future legislation.
Illegal in the eyes of the federal government, but subject to federal labor laws
/in Employment, Legislation /by AdminHowever, as noted in the article, many Colorado companies are exceeding federal requirements, and the legislature passed a sunset bill earlier this year that included a provision dictating companies comply with federal labor rules.
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Vangst takes a look at job benefits
/in Businesses, Employment, Health /by AdminThe cannabis recruitment firm Vangst has a summary of the benefits offered by cannabis companies nationwide:
See more at Vangst »
If at first you don’t succeed . . .
/in Legislation, Politics /by AdminSouth Dakota is trying again to get ballot measures on the ballot addressing medical and adult-use cannabis – but this time they have some financial backing.
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What goes up must come down. And then come up again.
/in Economy, Sales /by AdminAfter a year of decline, Colorado cannabis prices are surging upward again. The average price of a pound of dried, wholesale marijuana hit $999, according to the Colorado Department of Revenue. Is it a “phase?” Will there be supply shortages?
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Take it to heart
/in Health /by AdminA study from the University of Colorado suggests that cannabis helps people survive a heart attack. This debunks the assumption that cannabis consumers have more cardiac risk factors than non-consumers.
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